As an eCommerce business, being active on social media platforms is no longer a question; it is an essential part of your marketing strategy. Since most consumers are socially connected and spend incredible amounts of time scrolling through their various news feeds, online retailers mustn’t miss out on these stellar advertising opportunities to get their products in front of more people. One great thing (among many others) is that social media marketing is highly measurable. Most platforms are equipped with analytics tools to help you determine the ROI of your organic and sponsored posts so that you can track your KPIs and adjust your strategies easily. Another great thing, of course, is the fact that it is relatively low-cost compared to other types of advertising methods for your products. More and more often now, when consumers are asked where they heard about a product, the answer is ‘I saw/heard about it on social media.’ The probable reason is likely that n...
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